This interesting article addresses some of the key issues regarding adwords. A careful reading of this material could make a big difference in how you think about adwords.I recently started with a new client who coordinates florists across Australia. He has been doing his PPC management himself for several years, and really had done a pretty good job.Always looking for improvement and more profit though, he came to me.One of the first things I noticed in reviewing all his ads- both deleted and active- was that some of his most profitable ads had been deleted.In one adgroup, he had made more than $132,400 in revenue from his active a…There’s no doubt that the topic of adwords can be fascinating. If you still have unanswered questions about adwords, you may find what you’re looking for in the next article.

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